Chanel no.5 (ex.1)

At this advert, featuring the New Coco Chanel French actress Audrey Tautou, the most popular perfume in the world Chanel no.5 is being advertising.

Our attention gravitates towards images and things we find attractive. Many ads feature beautiful models for this reason. The models are paired with the goods and services creating a satisfying feeling in the viewer. The viewer makes a connection of the feeling to the products and services. Scenery, music, etc. can serve the same purpose.